The Future of Media, 2015-2030
The worlds of print, audio, and video media are in flux. The resources required for companies to be successful in the future world of media will depend on the shape that it ultimately takes. Those who make investments based upon accurate predictions of the future landscape of media will likely have better returns than those [...]
Posted on February 20, 2010 at 2:16 am by adampowell · Permalink
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In: General · Tagged with: cloud, cloud computing, ebook, film, future, Hulu, iPad, Kindle, Lala, magazines, media, Netflix, newspapers, print, reader, television
In: General · Tagged with: cloud, cloud computing, ebook, film, future, Hulu, iPad, Kindle, Lala, magazines, media, Netflix, newspapers, print, reader, television
The Four Ps of Marketing and the iPad
One common way of examining what a firm is marketing is to look at the “Four Ps”, namely the product, promotion, price, and placement of the product. Given the rather unremarkable nature of the hardware behind Apple’s iPad, it is likely that its success or failure will hinge on these Four Ps. So, what are [...]