The Four Ps of Marketing and t...

Jan 30, 2010 by

One common way of examining what a firm is marketing is to look at the “Four Ps”, namely the product, promotion, price,...

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Special Report: Dancing with t...

Nov 16, 2006 by

   David A. Mallach, Sr. VP of Investments, Merrill Lynch One of the best features of being a student at Wharton is the access it has...

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